Warsteiner x Lufthansa

As Lufthansa’s official beer partner, Warsteiner wanted to raise a glass in honour of Lufthansa’s 60-year anniversary this year. To mark the occasion, we designed a limited-edition bottle (only available onboard), fusing the two brands’ identities to symbolise their partnership, and featuring a modern spin on a classic symbol of aviation: the propeller. These exclusive items are accompanied by print ads and a customised film in Lufthansa’s in-flight entertainment system.

Role: Concept and Design